Our Leadership

Potential Unleashed Consulting is comprised of top-tier professionals dedicated to your success

Jahmad Canley

CEO & Senior Consultant

Jahmad Canley has an endless dedication to empowerment and education for all people. He is internationally known as a top level culture transformation consultant, peak performance coach, author and masterful story teller.

Jahmad focuses on helping people and organizations accomplish their goals and fulfill their potential in their personal, professional, and organizational lives. His passion for helping others unleash their potential has provided him the privilege of working with top organizations such as Microsoft, Amazon, Western Union, USA Swimming and many more.

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Noah Prince

Senior Consultant

Experienced Diversity, Equity, Inclusion, and Access Consultant with a demonstrated history of working with Leadership teams in Fortune 50 Companies, government organizations, higher education and K-12 Systems.

Noah Prince is a highly sought Diversity, Equity and Inclusion facilitator and consultant that specializes in supporting “insiders” in different organizations think about culture and take steps towards being allies and champions for inclusion.

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Jennifer Maraña

Senior Consultant

Jennifer has brought her expertise in diversity, equity, inclusion, and access to institutions of higher education and healthcare around the country for over 15 years.

Her insight and engineering of strategic initiatives has been incorporated at liberal arts colleges such as Bard College, Claremont McKenna College and McDaniel College, as well as Baltimore’s esteemed Greater Baltimore Medical Center (GBMC) and Broadmead retirement community.

Jennifer’s leadership and training incorporates multicultural consulting, inclusivity programming and dialogue facilitation into a cohesive package, utilizing everything from focus group discussions to rigorous data analysis.

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Richard Jack III


Richard Jack III is a school counselor with five years of experience.

Richard possesses a Master of Science in Counseling Degree from the University of Phoenix and uses his counseling degree and life experiences to provide guidance and support to young people.

He engages students in peer-to-peer mediation strategies, conflict resolution and group conversation designed to enhance academic achievement and behavior modification.

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Donya Kemp

Senior Consultant

Donya Kemp is a lifelong educator, passionately committed to authentic instruction that engages students and families in service and social justice.

She holds a B.A. in Elementary Education and an M.A. in Instructional Policy and Leadership from Marquette University, and an Ed.S. in Educational Leadership and Administration from Kennesaw State University.

Over the past 19 years, she has served as a public school teacher, Instructional Coach, Technology Coordinator, and Dean of Academics. Most recently she served as “Disruptor in Chief” (aka Principal) in Atlanta, GA.

Though she has supported grades Pk-12 in several significant roles, she is most passionate about empowering all students to be critical thinkers and problem solvers through authentic project-based learning, rooted in service and social justice.

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Katrina Tuggle

Senior Consultant

Katrina Tuggle is a school administrator, public speaker, mentorship program founder, and consultant in Washington State. 

Within her role as an administrator, she has led the work of implementing building-wide systems and accountability structures for racial justice, social and emotional learning and restorative practices both in her building and for the district.

Katrina specializes in leadership coaching, facilitation, training, and organizational development with an emphasis on racial justice.

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Tricia Speid

Senior Consultant

For more than 20 years Tricia has advanced racial equity in education as a teacher, instructional coach, curriculum specialist, and administrator in urban schools.

At the heart of Tricia’s approach is a deep belief that all children deserve an equal opportunity to succeed in school and in life and that racial equity is a pathway toward their success.

Tricia works with schools, districts, and organizations to design and implement successful racial equity strategies. 

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Louis Guiden

Senior Consultant

Louis Guiden is an educator, consultant, mentorship program founder, non-profit founder, and public speaker that works with at-risk, minority youth across urban education environments.

Some organizations that Louis has worked with includes the Washington State Juvenile Justice Coalition and Government Affairs, United Way of King County, State of Washington’s Office of Superintendent and Public Instruction (OSPI), Interagency Fatherhood Council of Washington, Puget Sound Education Service district, Boys & Girls Club (King County), King County Best Starts for Kids (BSK), The National Mentoring Partnership (D.C.), the Department of Children, Youth, & Family Services (DCYF) and more.

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Catherine Cross

Senior Consultant

Cathy Crosslin is Owner & CEO of Instar Performance, an internationally recognized personal and organizational development company. Ms. Crosslin has global reputation as a dynamic, inspiring and influential presenter, consultant and coach.

The engaging and interactive facilitation and coaching techniques help clients challenge deeply held beliefs and habits that inhibit growth, achievement and success.

In the world of athletics Ms. Crosslin is known as a “Coach’s Coach.” She brings years of experience as a coach and athlete to her work. Professional and college athletes and coaches who work with her improve their mental tenacity and focus, increase confidence and motivation, and improve game-time performance.

Prior to founding Instar, Ms. Crosslin spent 15 years at Gordon Graham & Co., Inc. She earned a B.A. in Psychology from Whitman College; and an M.Ed. from Western Washington University. She coached WBB at each Alma Mater: Sehome, Western and Whitman.

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Keith Woolaridge


Keith Woolaridge is a leader with 25 years of experience who has a strong focus on school leadership and development coaching.

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Dr. Joe Pace

Senior Consultant & Psychologist

Dr. Joe Pace is a nationally recognized performance psychologist, educator, speaker and author who conducts seminars and workshops in the areas of corporate cultural alignment, leadership development, and personal and professional achievement.

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Ron Pascal

VP of Digital Marketing

Ron Pascal is the VP of Social and Digital Marketing For Potential Unleashed. 

Robert Jones Jr.


Robert Jones is a leader in educational advocacy and youth development. He is wonderfully charismatic and capable of connecting with students in meaningful ways. Robert inspires numerous students to achieve their educational, career, and personal goals.

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Kate Frazier


Beginning her career as a high school teacher and counselor, Kate has served in multiple positions throughout her 22 years in education. Each role has made a significant impact on her passion for centering equity and antiracist practices. In 2016, Kate was named Washington State Principal of the Year and continues to advocate for systemic change that will eliminate injustices for our students, families and communities.

Ruth Cabrera Santos

Executive Assistant

Ruth Jones is the executive assistant for Potential Unleashed Consulting. With over 10 years of experience within education, DEI, and professional development, Ruth brings a handful of expertise and knowledge into this organization. Ruth handles all administrative, operational objectives along with client management. 

Mike Seifert

Operations & Marketing

Mike Seiford is a digital marketing specialist who assists organizations in digital with a focus on social media development

Melanie Lawson


Melanie Lawson is a native of Tacoma Washington. She is a graduate of Lincoln High School who holds a BA in Human Resource Management from Washington State University.

Melanie has over 20 years of progressive HR experience in many industries including: banking, airline catering, technology, manufacturing, staffing, and PEO.

She has a proven track record of developing and implementing effective plans/policies to increase compliance, retain employees, and improve engagement.

Melanie has a credible history of directing teams and organizing programs to deliver exceptional HR services to achieve organizational objectives.

She has been instrumental in identifying problematic areas and executing solutions to mitigate risks before escalation.

As an articulate and refined communicator, Melanie enjoys fostering long-term relationships with key stakeholders, including business partners and executive management within organizations to further HR strategic initiatives.

Parfait Bassalé


Parfait is a true catalyst for change, he is a consultant and singer-songwriter who helps individuals and  organizations create a culture of belonging. Parfait achieves this through engaging keynotes, workshops, and coaching that leverage the virtues of storytelling, music, and reflexive inquiry.

During his five-year tenure as the Executive Diversity Officer at South Puget Sound Community College (a 2023 ASPEN Top 10 Community College finalist), Parfait championed a culture of belonging and implemented equity programs that reduced the achievement gap for historically excluded students.

Mr. Bassalé holds a Masters in Conflict Resolution from Portland State University and has supported many state agencies, boards, non-profit and private sector organizations with their diversity, equity and inclusion initiatives. He is a Social Justice and Equity Commissioner for the City of Olympia, sits on the Olympia School District Education Foundation Board of Trustees, as well as the Washington State Diversity, Equity and Inclusion Council.

Jeff Gross


Jeff Gross is passionate about leading organizations to reach their full business potential.

Jeff has a unique ability to gain trust, consensus and focus organizations to achieve its growth goals.

Jeff has over 20 years coaching, leading, developing and managing high performance teams.

He has worked for Fortune 500 companies, medium-sized private companies and non-profit organizations.

His common-sense approach to developing strategic business and sales plans combines vision, motivation, strategy and implementation to achieve your full success potential. Jeff has a master’s degree in business administration, and BS in engineering.